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The BIG - J

  • Founder & CEO of The JoCker’s Media Co.

  • Deputy Regional Director of the United Nations For Media - Egypt

  • Award-winning Sales and Marketing Coach and Speaker | Driving Growth in F&B and FMCG | Leader in Innovation and Strategy

Creative Boutique

"Trend Creators, Never Imitators"

  • With over than 22 years of experience in the Food, Beverage, and Consumer Goods Industries, I specialize in orchestrating profitable growth amidst fierce competition. My expertise lies in crafting innovative marketing strategies that propel brands to new heights, leveraging both traditional and digital campaigns with precision.

  • My journey spans across diverse markets, having studied in the USA and worked in Egypt and the GCC. This international outlook enriches my ability to navigate various sectors, with particular expertise in hospitality, food, beverages, retail, and services.

  • As an innovative strategist and visionary, I excel in analyzing market trends and managing major projects that enhance brand impact and visibility. I am adept at streamlining operations and processes to increase efficiency and reduce costs, while also identifying and maximizing new business opportunities.

  • Commercially astute and entrepreneurial, A capable negotiator with exemplary communication and interpersonal skills, fostering sustainable working relationships at all levels.

  • Inspirational manager, skilled in coaching and developing teams to reach their full potential and add value to the business.

  • Certified Trainer by The American Board in Marketing.

Awards & Recognition

  • Marketing 2.0 – Outstanding Leadership Award/ Marketing. Dubai / Kuwait, 2024

  • Global 200 Power Leaders in Marketing & Communication. Dubai / Kuwait, 2023

  • Marketing 2.0 – Outstanding Leadership Award/ Marketing. Dubai/ Kuwait, 2022

  • Most Valuable Player – Ruby Tuesday GCC. Kuwait, 2011

  • Best Marketing Team – Crowne Plaza Hotel / Intercontinental Hotel. Kuwait, 2008

Certified Marketing Coach & Speaker

  • Co-founder for Registered courses “Emotional Advertising” Brand & “Mars / Venus Advertising” Brand

  • Speaker at Kuwait Pioneers Dinner Series. 14 March 2023

  • Speaker at 'The Kuwait Trailblazers Present: The State of Retention Marketing. 22 August 2023

  • Speaker at CET (Customer Engagement Technology) World Series conference:

  • How to build a local brand in Emerging countries with higher ROI. 25 September 2019

Professional Development

  • International Certified Trainer from the American Board (BITA)

  • Certified TOT

  • Canadian Training Center of Human Development – Certificate, Power of Self Confidence

  • Diploma in Neuro Linguistic programming (NLP)

  • American University of Cairo – Certificate, Organization Behaviour

  • American University of Cairo – Certificate, Marketing Management

  • American University of Cairo – Certificate, Principles of Management

  • American University of Cairo – Certificate, Computerized Accounting

  • Skillacademee – Certificate of Excellence, Digital Marketing 2019

  • Skillacademee – Certificate of Excellence, Search Engine Optimisation (SEO) 2019

  • Skillacademee – Certificate of Excellence, Search Engine Marketing (SEM) 2019

  • Skillacademee – Certificate of Excellence, Fundamental of Digital Marketing & Google Analytics 2019

  • Skillacademee – Certificate of Excellence, Social Media Marketing (SMM) 2019

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